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The role of a freelance digital marketer is to use a variety of digital channels to promote, engage and convert. To do this they need a range of skills and have to be agile to adjust to the needs of a clinet. A key objective is to use digital to communicate with prospects and existing customers.

That’s why the need for freelancers in companies is growing. According to Upwork research, nearly 50% of full-time workers rely on freelancers for key skills like web design, generative AI, and product management. While CEOs are following suit, with 48% planning to boost freelance hiring to leverage agile talent to close skill gaps and stay competitive.

Keep in mind that as a freelancer you need to offer value to a business as opposed to working in-house. This may require a shift in mindset. Ultimately you need to be more client-focused. Not what can you do, but how can you help?

So, what does a digital marketer do? There are many daily tasks involved which include:

• Social media marketing
• Email marketing
• SEO and SEM
• AI and automation
• Content marketing
• Data analysis
• Paid search or PPC marketing
• Brand marketing

The great thing about a job as a freelance digital marketer is that no two days are the same. You can be analyzing data to drive better ad performance one day and the next day review your content calendar and management systems.

As companies are forced to outsource due to limited supply, this provides a unique opportunity for freelancers to either concentrate on being an all-around digital marketer or specialist. Let’s delve into the different specialisms you can branch into and the skills required for each. 

Tip: Check out the ‘8 Digital Skills that Will Increase Your Salary’ blog for some extra insights.  

The demand for digital marketers across countries is growing at such a rate that there are more jobs than people with the skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer.

Many possibilities are emerging in this field for those willing to dive in feet first. It’s a fast-paced career in a constantly changing environment giving advantage to those able to keep up, especially with the widespread adoption of artificial intelligence (AI) in digital marketing to become more productive and efficient. 

As it becomes more difficult for companies to hire in-house marketers with the right set of skills, and the demand for digital marketing services continues to rise — companies are being forced to outsource. So if you can position yourself as an expert in even one area, that can be all you need to begin a rewarding freelance career.

So how do you become a freelance digital marketer? Read on to find out what a digital marketer does, key skills required to be in-demand and an idea of salary expectations.

To grow your business online, you need to build a strong digital presence and consistently reach your target audience. Start by creating a professional, mobile-friendly website that clearly showcases your products or services, and make sure it’s easy for visitors to navigate and take action, such as making a purchase or contacting you. Focus on search engine optimization (SEO) so your website ranks higher on Google, and regularly add valuable content like blogs, videos, or guides that attract and engage potential customers. Use social media platforms to promote your brand, connect with your audience, and drive traffic to your website. Running paid ads on Google or social media can help you reach a larger audience faster. Most importantly, track your performance using tools like Google Analytics so you can understand what works, make improvements, and keep growing.