The demand for digital marketers across countries is growing at such a rate that there are more jobs than people with the skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer.
Many possibilities are emerging in this field for those willing to dive in feet first. It’s a fast-paced career in a constantly changing environment giving advantage to those able to keep up, especially with the widespread adoption of artificial intelligence (AI) in digital marketing to become more productive and efficient.
As it becomes more difficult for companies to hire in-house marketers with the right set of skills, and the demand for digital marketing services continues to rise — companies are being forced to outsource. So if you can position yourself as an expert in even one area, that can be all you need to begin a rewarding freelance career.
So how do you become a freelance digital marketer? Read on to find out what a digital marketer does, key skills required to be in-demand and an idea of salary expectations.